"Online matchmaking is premised on the notion of making rational choices. It is perhaps fitting that the language of economics and business has finally – in our late capitalist society – permeated the most irrational, the most human of all areas: the interpersonal. Internet dating is like shopping at LoveMart. We watch and read the adverts (people’s profiles) and – based on what we are told is factually relevant data – we then, allegedly, make a rational decision to try the product. The more choices available (ie the more popular a matchmaking website), we are told, the better for those making the choice. Yet it is these intrusions by business speak into the very inner workings of society that should be of great concern."
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Online dating is eroding humanity | John Walters | Comment is free | guardian.co.uk
well looky here, someone wrote this before I got to.
